Understanding Jewelry Metals

Find the Perfect Metal for Your Style and Lifestyle

When choosing a piece of fine jewelry, the metal you select is just as important as the design. From the timeless elegance of gold and silver to the modern durability of tungsten and cobalt, each metal offers unique beauty, strength, and character. Use this guide to explore the most popular jewelry metals — and find the one that best fits your personal taste, budget, and everyday wear.

Collapsible content

GOLD

GOLD

An enduring element found naturally in a distinct yellow color. Gold has an extraordinary heritage with unique qualities. Gold is resistant to rust, tarnish, and corrosion. Although gold is very strong, it's also the most malleable of all precious metals. Pure gold is too soft for everyday wear, so it is alloyed with a mixture of metals like silver, copper, nickel, and zinc to give it strength and durability.

SILVER

SILVER

Relatively soft, very malleable. Pure silver, also called fine silver, is commonly combined with other metals to produce a more durable product. The most popular of these alloys is sterling silver, which consists of 92.5 percent silver and 7.5 percent copper. Although any metal can make up the 7.5 percent non-silver portion of sterling, centuries of experimentation have shown copper to be its best companion, improving the metal's hardness and durability without affecting its beautiful color.

TUNGSTEN

TUNGSTEN

Tarnish-resistant with a substantial feel in weight. Tungsten is nearly impossible to scratch or wear down, so even the most delicate details are well-defined and polished after years of wear. Four times harder than titanium, tungsten retains its polish longer than almost any other metal. A practical and beautiful choice for gardeners, or anyone who works actively using their hands.

COBALT

COBALT

A bright white metal that is highly scratch resistant. Made from a highly durable alloy, cobalt is four times harder than platinum while at the same time, less dense. Because of its natural hardness, cobalt jewelry is extremely scratch, chip and corrosion-resistant. Its lower density and natural malleability allow for strong, dynamic designs with less weight. Cobalt is also hypoallergenic, making it an ideal choice for those with sensitive skin or an active lifestyle.

PLATINUM

PLATINUM

This metal will last forever, making it the ultimate symbol for true, enduring, and everlasting love. Platinum is durable. Its density makes it the most secure setting for your diamond or precious gemstone. All our platinum rings are crafted with platinum prongs for setting loose diamonds. Because platinum is a naturally white metal, re-plating is unnecessary; it will always hold its beauty.

PALLADIUM

PALLADIUM

Palladium is a rare precious metal, treasured for its brilliant silver-white surface that can be polished to a high mirror-like shine. Palladium wedding rings are extremely durable and resistant to tarnishing, extreme heat, and exposure to many types of chemicals. The strength of palladium makes it a preferred metal, along with platinum, for use in ring settings.

Metals That Tell Your Story

Every piece of jewelry is more than just an accessory — it's a memory, a milestone, a personal expression. The metal you choose not only defines the look of your piece but also its meaning and longevity. Whether it's the classic warmth of gold, the strength of tungsten, or the refined elegance of platinum, each metal offers a unique way to tell your story.

At Jones Bros., we're here to help you find the perfect metal to represent who you are and the moments you want to celebrate forever.